AJC Electronic Advertising Guidelines and Deadlines

Challenge:¬†The Atlanta Journal-Constitution’s advertising support department needed a solution prevent the large amount of ads submitted by third-party and agencies submitted incorrectly, costing several hours of corrections and/or resubmissions resulting in missed ads, errors and charge offs.

Solution: I¬†developed a guidelines handout the sales staff and their client’s agencies can use as a reference to provide electronic camera-ready ads to the advertising support and composing departments. The guide’s design was fashioned to resemble the front page of the paper including and index, glossary, appendix and contact information for 24-hour support.