CHOA.org – Strong4Life page

Strong4Life, Children’s Healthcare of Atlanta’s obesity and wellness clinic needed a presence on the new choa.org website that feature key initiatives of their program and direct users to their current site at strong4life.com. I organized and wrote copy to fit the new sites’ editorial tone and structure.
Click to view page or read copy below:

What We Do:

From the moment our children are born, we want the best for them—and that includes keeping them healthy. But with our ultra-busy lives, finding solutions to our biggest parenting challenges can be overwhelming. That’s why Children’s Healthcare of Atlanta created Strong4Life.com.

Strong4Life equips parents to better deal with everything from bedtime battles to picky eaters to avoiding the fast-food trap. How? With easy tips, facts and advice from our doctors, nutritionists and wellness experts, who are parents too. At Strong4Life, we believe it’s a priority for parents to teach their kids early to eat well and be active, because the older they get, the harder it is to break bad habits. At Strong4Life.com you’ll find everything you need to give your kids the right start.

Services We Offer:

Strong4Life Healthcare Provider Training: The Strong4Life Provider training program offers evidence-based, actionable information about motivational interviewing techniques, goal setting, BMI tracking and childhood obesity management protocols.

Strong4Life Clinic: Created specifically for families struggling with weight issues, the Strong4Life Clinic provides a specialized team and clinic dedicated to the evaluation and treatment of childhood weight issues.

Camp Strong4Life: Camp Strong4Life combines summer camp fun with providing kids, ages 9 to 14, who have a BMI greater than the 85th percentile, the support they need to build healthy habits for life, all with the guidance from our wellness experts.

Strong4Life School Nutrition Program: The Strong4Life School Nutrition Program provides Georgia schools the tools needed to encourage kids to make smart choices in the lunch line. Why? Because smart choices at lunch can have a huge impact on kids’ health. We combine clever marketing tactics—used by many fast-food marketers—with evidence-based techniques to train cafeteria managers and staff.

Strong4Life Wellness Blueprint: For parks and recreation, after-school programs, camps, youth sports leagues, and youth development organizations a wellness blueprint can help identify ways your organization can promote healthy habits. Our wellness hub provides free resources including an interactive online training, fun activity ideas, educational videos, and one-on-one support to help you create a unique wellness blueprint for your organization.